Produced for, among others:
Goal: Strengthen employer brand, present products clearly
Role: Director & Creative Direction
Solution: 90-second brand story + 8 cinematic product videos
Display: Brand film on homepage/career; product videos on Amazon/website
The bottom line: recognition + trust – one film, many touchpoints.
Goal: emotionally charge the brand, explain products simply
Role: Director & Creative Direction
Solution: 1 TVC, 4 Instagram comedy ads, 20 info reels
Distribution: TV, Instagram, TikTok
The bottom line: Attention + understanding – story meets application. Generic virality.
Why Brand Story?
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You own your brand narrative – instead of just temporarily renting reach.
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These 90 seconds create recognition, sympathy and clarity.
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Result: 30% more qualified inquiries in 3-6 months and better conversion of your website.
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The brand story explains your company in seconds, so you don't have to do this with each customer individually, freeing up your time for what matters most.
BRAND STORY
FOR YOU.
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Concept & script in plain language and humor in the right places.
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Shooting with a lean crew, cinematic look.
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Post: Editing, Color, Music, Subtitles
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Social variants: thumbnails, hooks, cutdowns, format adaptations
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Handover: all assets and usage rights, as well as a clear roadmap
BRAND STORY
FOR YOU.
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Understand: 30 min free call → goal, target group, offer
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Storytelling & Shooting: Script approval → Shooting preparation, shooting day(s)
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Live & Learn: Go-Live → Report with Next Steps
AVAILABLE PACKAGES
S : Social Starter – Test reach without main film
M : Brand Story + Campaign + 30 days optimization – predictable requests, low CPL
L : incl. data + AI – growth as a system
M
Brand Story +
Social Kampagne
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Analysis & Guide
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Brand Story Main Film, 90 sec. (Homepage anchor, brand statement)
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Social campaign with 6 assets (including A/B hooks)
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30 days of optimization (2–3 iterations) + final report
+ You now own your personal high-end brand story that sells - and the right lead assets that lead to the brand story.
(Most voted)
L
Brand Story +
Social Campaign +
Data & AI
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Everything from M
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Optimization along the customer journey with data-based insights & AI-supported analysis.
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14-day check-ins, quarterly workshop, 90-day roadmap
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3-month term with extension option
+ Your brand remains present, credible and successful in the long term.
Definition of terms:
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Conversion: when a visitor becomes a contact/appointment.
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CPL: Cost per Lead = cost per qualified inquiry.
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Hook: short introductory sentence/image that immediately captivates.
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Iteration: Post video, analyze data, adjust video and replay to optimize performance.
Definition of terms:
-
Conversion: when a visitor becomes a contact/appointment.
-
CPL: Cost per Lead = cost per qualified inquiry.
-
Hook: short introductory sentence/image that immediately captivates.
-
Iteration: Post video, analyze data, adjust video and replay to optimize performance.
Brand Story ≠ Imagevideo
Frequently Asked Questions
1
How does a project with you work?
Typically, we start with a joint briefing and introduction. If we both feel there’s a good fit, the process begins with:
Step 1: Define values
We identify the core values and positioning of your brand.
Step 2: Campaign planning and production of the Brand Story
We design the creative concept and produce your brand story as an impactful film or campaign.
Step 3: Ongoing support for the marketing team
We provide continuous guidance to maintain your brand’s relevance and impact – adapting to changing trends and market dynamics as needed.
2
How do you ensure that the story fits the brand?
We delve deeply into your brand, target audience, and tone of voice. This results in a visual concept that not only fits—but also touches, inspires, and activates.
3
Can we get multiple formats from one day of shooting?
Yes – if it fits your schedule. The production of a brand story takes different amounts of time depending on the amount of travel and location involved. But in principle, we always try to deliver the main film, teasers, reels, behind-the-scenes footage, and shorts. This makes content production efficient.
4
What if we don't like a version?
There are two correction loops per asset and, from experience, there is always enough time to satisfy everyone.
5
How quickly will we be live?
Usually 3-4 weeks from script approval.
6
Does my brand need social media channels?
In some cases, a strong website is sufficient – for example, for B2B products or niche markets that require explanation.
In most cases, however, social media is a key lever for visibility and brand loyalty. We develop cross-channel content, often working hand in hand with your internal marketing department. We also support delivery and analysis with our experience and strategy, and we know the ropes.